Marketing for home health care and hospice agencies, built in your operation
Our experts build custom AI inside your home health agency or hospice: our AI agents trace every referral to its source, watch your ratings, and run referrer campaigns with direct scheduling.
The six marketing workflows, in the order our study ranks them
- Referral-source tracking and reportingIn the lower half of 169 workflows
- Community, facility and health plan campaignsIn the lower half of 169 workflows
- Liaison outreach and referrer relationship managementIn the lower half of 169 workflows
- Website, inquiry and referral form conversionIn the lower half of 169 workflows
- Health system, plan, accountable care and value-based partnershipsIn the lower half of 169 workflows
- Online reputation, star rating and review managementIn the lower half of 169 workflows
Your growth work runs on memory and goodwill
Marketing leaks in three places: ratings nobody answers, referrals nobody traces, events nobody measures.
Reviews sit unanswered
Families read your public ratings before they call; nobody owns the reply.
Referrals stay anecdotes
No one can say which hospital, physician or facility actually converts.
Campaigns are unmeasured
Events go out with no way to tell which one produced an admission.
Three marketing workflows our AI agents take over
Each one fixes a break your team knows: reviews nobody answers, referral sources nobody can name, campaigns nobody measures.
Every review and rating gets someone accountable
CMS publishes public star ratings for home health agencies on Care Compare, where families look first. Our AI agents watch each review, draft replies your staff approve, and report what moves the score; our experts set the rules.
- Every review gets a drafted reply for approval
- Rating drivers tracked and reported to your team
- No reply goes out without staff approval
Every referral attributed to the source that sent it
Referral counts live in anecdotes today; nobody can say which source converts. Our AI agents attribute every referral to its source and report volume, conversion, payer mix and time to admission; our experts set the rules.
- Volume and conversion per source, on demand
- Payer mix from each referral source
- Referral to start of care, per source
Campaigns referrers answer, with scheduling built in
Events go out with no way to tell which one produced an admission. Our AI agents run outreach to referrer panels and families with direct scheduling and measure the return; our experts set the lists and offers.
- Each campaign tied to the admissions it produced
- Referrers book straight into your schedule
- Campaign lists your experts approve, every time
What our experts and AI agents do, in your operation
Our engineers embed with your marketing, intake and liaison teams, backward from outcomes, fix data, observe workflows before automating.
01What your agency brings
Your staff walk our experts through how referrals arrive: who calls on whom, where inquiries land, what the EMR records about each source today.
02What our experts do
Our engineers watch the workflow then write rules an AI agent applies: referrer ownership, conversion criteria, which review to draft first.
03What our AI agents do
Our AI agents go live, attributing referrals, watching ratings, running campaigns, routing inquiries; then we move to next, compounding results.
Off the shelf logs the referral; it does not work the referrer
Most agencies run marketing on point software, an EMR module, or an outside firm. The honest line on each, for referral growth: where it stops.
Custom AI made for your agency's referral machine
Our engineers sit inside your operation and make AI agents for your referral sources, your branches and your systems. Each agent is made for your referrers; your team keeps every rule and can change it.
- Built to work beside your EMR
- Pricing set by workflows automated
- A fee plus a part tied to outcomes
Software bought for one job
Good at keeping a list: campaigns, contacts, reviews. It usually runs the same steps for every agency, so referrers stay manual work.*
Your EMR's marketing module
Good at staying close to the chart. It usually covers the standard referral log; referrer relationships stay manual work.*
An outside marketing agency
Usually good at making materials and running campaigns for a season. Their people follow their playbook; your referrer relationships follow their calendar.*
* These describe each category as commonly sold, independent of any vendor. Terms, scope and pricing vary by contract and by agency.
Marketing is not where to start, and owners still want answers first
How is this priced?
Pricing has a base fee and an outcome-linked part, set by the workflows automated. Adding users costs nothing; what changes the number is adding workflows.
Does our EMR stay?
Yes, it stays. Our AI agents read and write beside your EMR, your website and your referral tools; your agency replaces nothing to use them.
Who makes the calls?
Your staff do. Our AI agents draft, track and flag; your team reviews and decides, and every rule stays one your staff can change.
What should our agency have ready?
A picture of where inquiries land today: the website forms, the intake inbox, the liaison's spreadsheet. No patient data is needed for that conversation.
Your next referral source, worked on purpose
Book a conversation about one workflow from this page: what it costs you today, what our AI agents would take over, and what your team would review.
Common questions
What do stars mean in hospice?
Star ratings are the public quality scores families and referrers read on Care Compare before they call. CMS publishes public quality star ratings for home health agencies on Care Compare.
What is the best referral tracking software?
There is no single best one; agencies track referrals differently. Our AI agents attribute every referral to its source and report volume, conversion and payer mix beside your EMR.
What is referral management in healthcare?
Referral management is the work of moving a referral to admission and keeping the relationship that produced it. Our AI agents keep a running record per referrer; our experts set the cadence.
What is the best software for lead management?
The lead management software that fits connects every inquiry to your intake team and real branch capacity. Our AI agents make that connection and measure the conversion.
How to increase hospice referrals?
Hospice referrals grow when every referrer is worked on purpose: a managed record with visit cadence and service recovery, plus campaigns that ask for the referral earlier.
How to market your home health agency?
Start by attributing every referral to its source so you know which hospital or physician converts, then work each source on a cadence. Our AI agents do the tracking.
The full study, PDF · 636 KB
Say no to the shiny stuff, and mean it
The bottom of the study is full of things an agency owner would love to delegate. The scores say the tool earns nothing there yet.